September 10, 2019 by Lisa Block
Your conference strategy should include a plan to inject fresh content or experiences each year as part of an ongoing improvement process.
There are a million ways to make these improvement plans. Some work and many don’t.
Working with one of our clients, we devised a simple framework to help develop innovative plans for meaningful and lasting change. This isn’t about tweaking schedules, adjusting formats or adding activations at your event. The framework puts the participant at the center and includes principles of design collaboration to help your team innovate and strive for continuous improvement.
Here’s a real-life example of how this framework can be applied to your conferences:
It’s most effective to have teams of three or four each work on these independently. The emotional connection and the metaphor identification can really help boost creativity and innovation.
For change management, embrace the model of try-learn-adapt and give major changes a couple of years to develop.
What are your barriers for change management and design collaboration?
Filed Under: Event Planning, Experience Design
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