5 Reasons To Increase Your Online Exhibitor Presence

This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting.

Photo by Gypsyrosed http://www.flickr.com/photos/gypsyrosed/482920665/

Recently, I reviewed some very telling analytics from several of the largest tradeshows.

Here’s what I learned:

1. Exhibitors that completed an online booth profile received twice as many page views as those that didn’t. Attendees also bookmarked them for an onsite visit.
2. Exhibitors that purchased online booth upgrades received four to five times more online views than those with basic listings.
3. Exhibitors with an online booth upgraded profile were added to an attendees’ must-see expo list at a rate of five to six times more than those with less of an online presence.
4. Online featured exhibitors (those that purchased keywords or product categories) received online traffic that was two to three times greater than those that didn’t opt for the up-sell. 
5. The sooner an exhibitor completes their online booth profile, the better their results. 

Read the full post You’ve Got To Do More Than Show Up at the TSNN Blog.