January 26, 2012 by Jeff Hurt
Innovation. It’s the heartbeat of today’s economy. It’s also where meeting professionals need to focus their attention, time and resources to compete in the meetings marketplace.
Average meetings are planned by average meeting professionals. Yet, most conference attendees don’t want to pay for an average conference. They want a unique experience.
Innovative conferences are planned by innovative meeting professionals. Innovators think and act differently. Here is the PowerPoint from my recent presentation at Texas’ Southwest Showcase on The Conference Innovators DNA.
Which of the four behaviors do you need to work on the most? Why do we tend to lose our sense of curiosity and discovery as we get older?
Filed Under: Conference Education, Experience Design
Loved this presentation yesterday at #swsc12. Thanks!
Thanks Laura. Glad you found it useful and thanks for attending.
Great to see your summary of the book’s ideas. Well done!
Thanks Hal for reading and commenting. That means a lot. I found the Innovators DNA book to be extremely valuable and it’s great to customize your main points for conference organizers and meeting planners to help them innovate and reinvent the traditional status quo conference. Thanks for writing an excellent book!
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