Yes, your conference is a brand. So start treating it like one! The Words Annual Meeting Are Out! If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It's the organization's business portion of the conference usually for paid members. But using the words Annual Meeting in your conference brand is outdated. It does not elicit a positive emotional connection with your attendance … [Read more...]
Testimonials Don’t Convert Conference Prospects
You've heard the litany: Testimonials are great third party endorsements. Using testimonials will increase your conference attendance. Yadda Yadda It’s all bull. Two big reasons you should do it anyway. 1. Smart testimonials will make people pause. Testimonials can give marketers what they want...a better chance of being heard and considered. Our lives are cluttered with emails and advertisements. So much comes through every day that we’ve become a nation of skimmers. A well … [Read more...]
Do You Have Inbred Conference Marketing?
Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing How do you find the 20 something that just entered your industry and has no idea you exist? What about the 55 year old that recently switched careers and has never been involved in an … [Read more...]
