Hosted Buyer Programs: Industry Silver Bullets Or Resurgence Of Timeshare Like Scams September 7, 2010 by Jeff Hurt You sit down to dinner with your family. Within moments of your first bite, the phone rings. All eyes land on you. Will you answer it or screen the call? You decide to answer the phone and are greeted by a cheerful voice shouting, “Congratulations, you’ve just won a free all-expenses paid trip for three … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , exhibitor, hosted buyer program, tradeshow
Four Things To Consider Before Adding A New Show Or Conference April 6, 2010 by Jeff Hurt Many associations are looking for new ways to generate revenue. Often the annual meeting is the largest non-dues source of revenue for the association’s budget. When the Great Recession hit, many associations were forced to slash budgets, rethink conference strategies and search for new revenue streams. Now that the economy has begun to slowly improve, … [Read more…] Filed Under: Business Model Tagged With: , association, conferences, tradeshow
We Are The Problem: We Are Selling Conference Snake Oil March 30, 2010 by Jeff Hurt 80 percent of what we learn comes from informal learning.* Ironically, 60% to 80% of a conference attendee’s time is spent in formal learning, passively listening to a presenter. Unfortunately, 14 days later we only recall 20% of what we hear in those presentations. (John Medina, Brain Rules; E. Dale, Audio-Visual Methods in Teaching). 30 … [Read more…] Filed Under: Business Model, Conference Education Tagged With: , association, conference learning model, conferences, content, Education & Adult Learning, formal learning, informal learning, professional development
