The events, exhibitions and meetings industry continues to evolve as it faces global changes and disruptive innovation. Here are 20+ tradeshow trends for exhibitors and show managers. 20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt View this the 20+ Tradeshow Trends for 2014 & Beyond in your own broswer . What trends would you add to this list? What trends are missing? … [Read more...]
Calculating ROI For Your Tradeshow Booth
Was exhibiting at that tradeshow worth your time and resources? How would you know? In today's world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time and resources wisely. In order to do that, you need to measure and improve your current strategies. Without data, your decisions about exhibiting or attending are … [Read more...]
Hosted Buyer Programs: Industry Silver Bullets Or Resurgence Of Timeshare Like Scams
You sit down to dinner with your family. Within moments of your first bite, the phone rings. All eyes land on you. Will you answer it or screen the call? You decide to answer the phone and are greeted by a cheerful voice shouting, "Congratulations, you've just won a free all-expenses paid trip for three days! All you have to do to claim your free trip is come to the following address on Saturday, spend 90-minutes listening to our speaker and take our tour. You don't have to purchase anything. … [Read more...]
When Conference And Tradeshow Websites Fail
This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE's 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! In my consulting biz, I look at a lot of major conference and trade show Web sites. I’m looking for what floorplan tool is being deployed. How the education program is laid out. How the show is selling and marketing their sponsorship and … [Read more...]
5 Reasons To Increase Your Online Exhibitor Presence
This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Recently, I reviewed some very telling analytics from several of the largest tradeshows. Here’s what I learned: Exhibitors that completed an online booth profile received twice as many page views as those that didn’t. Attendees also bookmarked them for an onsite visit. Exhibitors that purchased online booth upgrades received four to five times more online views than those with basic listings. Exhibitors with an … [Read more...]
Where’s Waldo The Supplier?
Imagine the typical conference scene depicting hundreds of people at a convention center doing a variety of interesting meeting and tradeshow things. Now consider this image is a hand drawn double page spread in large children's book. Your task as the reader is to find Waldo, the supplier and exhibitor, at the event hidden in the group. Unlike the famous Waldo with his distinctive red-and-white striped shirt, bobble hat and glasses, Waldo the supplier does not have any distinguishing … [Read more...]
Exhibitors Dissatisfied With Current Convention Housing Practices: Serious Problem Or Major Opportunity
By Dave Lutz, Managing Director, Velvet Chainsaw Consulting Last week Expo Magazine Insights newsletter linked to a Trade Show Exhibitor Association (TSEA) exhibitor housing survey. The survey’s key findings are: 8% of exhibitors believe shows have fair convention housing practices. 69% of exhibitors book their hotel rooms through show convention housing bureaus. 89% of exhibitors feel that current deposits are not fair. 97% do not believe they receive the best rate possible when … [Read more...]
