It's not often that we get a chance to fully immerse ourselves in an extraordinary conference experience. Such was the case for me last week at C2-MTL. If you're a "frequent flyer" here on the Velvet Chainsaw Midcourse Corrections blog, you may recall a post I filed last week as I was midway through C2-MTL. Now that I've had a chance to reflect on the experience in its entirety, there are five critical elements that keep bubbling up to the top. Five things the C2-MTL design team mastered better … [Read more...]
C2-MTL: A Conference Dream Becomes A Reality
In 2010, Daniel Lamarre (CEO, Cirque du Soleil) longed for a new kind of business conference. One where business leaders from all walks of life might come together to explore, discuss and design best options to inspire creativity and innovation within their own companies. Lamarre shared his dream with Sid Lee, a creative services firm based in Montreal and the rest is history. C2 = Commerce + Creativity 2012 marked the first C2-MTL conference with a powerhouse lineup of creatives on board, … [Read more...]