5 Improvements for Event Registration Data Collection October 31, 2019 by Dave Lutz It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization. Data fields and pick lists should be normalized and updated across membership, meetings, … [Read more…] Filed Under: Event Planning, Event Technology Tagged With: , customer intelligence, demographics, firmographics, registration data collection, registration forms
