It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration.  We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization. Data fields and pick lists should be normalized and updated across membership, meetings, subscriptions, and all of the organization’s other programs and services. Mandatory fields should be kept to a minimum. Here are five data … [Read more...]