The Participant Value Game: Time to Go Deep & Wide March 6, 2012 by Donna Kastner It’s a whole new ballgame for associations and their conferences, particularly when it comes to building long-term loyalty. New realities are taking shape, disrupting previous value models and perceptions. Reality #1: Senior executives are more involved in attendance and membership decisions. They’re scrutinizing ROI more closely and pushing back on fuzzy estimates. Reality #2: While … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , association best practices, event revenues, Event ROI, event value
