Tag: Event ROI

License Attendees To Drive Their Brains To The Streets Of Increased Conference Value

The majority of your conference attendees believe that their conference learning is all about self discipline. They think that the more conference education sessions that they attend, the more information they can absorb. The only strategy they know is to strive hard and fast to physically hear as many speakers as possible. That intentional effort … [Read more…]

Conference Education Should Drive Business Growth

The only reason that conference education sessions exist is to drive a business’ outcomes. (paraphrase author Rita Smith.) Ok, sure some conference education sessions exist for personal development, hobbies or pleasure. But most of us attend conferences to learn and grow professionally. Yet, in many cases, the business, meaning an attendees’ employer and business, is … [Read more…]

Turning Attendees Into Repeat Loyal Customers

Most conference organizers focus on meeting their paid attendee goals for their upcoming annual event. They are so focused on that one event that they rarely take time to step back and think about the sustainability of the event for the next several years. They concentrate all of their energy, time and resources on meeting … [Read more…]

Are You Using Up Your Event Customers?

The scarcest resource you have is a customer. You can’t manufacture them. You can’t outsource them. You can duplicate them. You can’t make them from a recipe. Your conference and event attendees are the scarcest resource you have. Money Or Customers? Which Do You Need? Which do you need more to have a successful event? … [Read more…]

Measuring The Value Of Your Conference Attendee

One of the purposes of a business to business event is to build and strengthen customer relationships. Just as one of the purposes of a trade association’s annual meeting is to build and strengthen member relationships. So how do you quantify the value this brings to your organization? How do you quantify the value of … [Read more…]

The Participant Value Game: Time to Go Deep & Wide

It’s a whole new ballgame for associations and their conferences, particularly when it comes to building long-term loyalty. New realities are taking shape, disrupting previous value models and perceptions. Reality #1: Senior executives are more involved in attendance and membership decisions. They’re scrutinizing ROI more closely and pushing back on fuzzy estimates. Reality #2: While … [Read more…]