Conference Session Descriptions That Whet the Appetite March 16, 2010 by Jeff Hurt This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene. In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. Why … [Read more…] Filed Under: Conference Education, Event Planning Tagged With: , association, conference best practices, conference session descriptions, conference session titles, conferences, learner objectives, meeting, meeting planner, meeting planning best practices, professional development, writing good conference session descriptions