You're browsing a conference website. The dates look good. The city is appealing to you. The hotel seems to offer a reasonable rate. The schedule is jam-packed with offerings. So does the conference offer anything of education value? You click the link to the education sessions. There you see a long list of hyperlinked session titles arranged chronologically by date and time. You start at the top and scan the list. First title: dud. Second title: ho-hum. Third title: boring. Fourth title: … [Read more...]
Do Conference Session Learning Objectives Really Matter?
This is the last in a series of posts on writing better conference session descriptions. Read the previous posts Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description, How To Write Killer Conference Session Titles That Attract Attendees and Crafting Better Conference Materials: Writing Session Descriptions For Dummies. Road Trip Plans When planning a road trip, you usually start with the final destination in mind. Rarely do … [Read more...]
Crafting Better Conference Materials: Writing Session Descriptions For Dummies
This is the third in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description, or second post How To Write Killer Conference Session Titles That Attract Attendees. Begin With The End In Mind When writing conference session descriptions and learner objectives, it's best to begin with the end in mind. Identify the three to five main points that … [Read more...]
How To Write Killer Conference Session Titles That Attract Attendees
This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say, "To get a conference participant to attend a session?" If you did, that's wrong. The Purpose Of A Conference Education Session Title The … [Read more...]
Conference Session Descriptions That Whet the Appetite
This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave's People & Processes column in PCMA's March edition of Convene. In subsequent posts, we'll explore conference sessions titles, descriptions and learner objectives in more detail. Why Conference Session Descriptions Matter Meeting professionals spend countless hours on the room setup, F&B, hotel … [Read more...]
