Mediocrity Is Your Biggest Conference Competitor March 6, 2017 by Jeff Hurt Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt and David Dye. You’re In A Difficult Position: Look Backwards Or Forwards For Programming? Today’s technology driven, hyper-connected, instant gratification, real-time world puts you … [Read more…] Filed Under: Business Model, Event Planning Tagged With: , audience expectations, average, conference best practices, conference experience, mediocrity, originality