Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt and David Dye. You’re In A Difficult Position: Look Backwards Or Forwards For Programming? Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. You’re expected to deliver highly participatory, … [Read more...]
Why Your Conference Needs To Focus On Building A Loyal Proprietary Audience
Quick: What is the most important asset of your conference today? Sponsors? Exhibitors? Your brand? Your events team? Your history? The venue? Your vendors? The content? Your speakers? Your technology? Yeah, all of these are likely responses. However, there’s one asset that most conference organizers and hosts constantly miss when responding to this question: audiences. [Note: Author Jeffrey Rohrs drives home the importance of audiences to any business in his book Audience: Marketing In … [Read more...]
Conference Audiences Expect These Things [Updated]
Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be entertained while having fun. Eight Expectations That Develop Rapport Your conference needs to have the right chemistry with … [Read more...]
Your Conference Audience Is Dead
It used to be that face to face presentations were one of the most important places people would go to get new, cutting-edge, critical information. They would pay a conference registration fee, airfare, lodging and expenses to attend a conference just to get that new information. But that has changed with the click of the mouse. Information Is Ubiquitous People no longer need to go to presentations to get information. They can "Google it." Or "Bing it." They can get it from blogs, … [Read more...]
Conference Audiences Expect These Things
Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today's audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be entertained while having fun. Six Expectations That Develop Rapport Your conference needs to have the right chemistry with its … [Read more...]
