Tag: audience expectations


Mediocrity Is Your Biggest Conference Competitor

Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt and David Dye. You’re In A Difficult Position: Look Backwards Or Forwards For Programming? Today’s technology driven, hyper-connected, instant gratification, real-time world puts you … [Read more…]

Why Your Conference Needs To Focus On Building A Loyal Proprietary Audience

Quick: What is the most important asset of your conference today? Sponsors? Exhibitors? Your brand? Your events team? Your history? The venue? Your vendors? The content? Your speakers? Your technology? Yeah, all of these are likely responses. However, there’s one asset that most conference organizers and hosts constantly miss when responding to this question: audiences. … [Read more…]

Conference Audiences Expect These Things [Updated]

Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be … [Read more…]

Your Conference Audience Is Dead

It used to be that face to face presentations were one of the most important places people would go to get new, cutting-edge, critical information. They would pay a conference registration fee, airfare, lodging and expenses to attend a conference just to get that new information. But that has changed with the click of the … [Read more…]

Conference Audiences Expect These Things

Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be … [Read more…]