Ambush Marketing: 4 Ways to Diffuse Conference Scammers July 24, 2014 by Dave Lutz A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding, when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing, which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats — non-registered folks who hang out in … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Ambush Marketing, conference best practices, outboarding, suitcasing, tradeshow
Leeches, Poachers And Outboarders: Controversial Tradeshow Challenges August 9, 2013 by Dave Lutz Recently, Rick Calvert, CEO & Co-Founder of Blogworld & New Media Expo, wrote How Suitcasing and Outboarding Harm Events. The post attempts to tackle two very controversial challenges for our industry: suitcasing and outboarding. Go ahead and take a few minutes to read Rick’s entire blog post and leave a comment with your opinions … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitions, exhibitors, outboarding, suitcasing, tradeshow
