Ambush Marketing: 4 Ways to Diffuse Conference Scammers July 24, 2014 by Dave Lutz A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding, when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing, which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats — non-registered folks who hang out in … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Ambush Marketing, conference best practices, outboarding, suitcasing, tradeshow
