Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. We immediately jump to the generations following or before ours. Or those that will have the largest working and buying power. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. Perennials are those that understand age is not a limiting factor and are living in the present. They stay current with the … [Read more...]