Annual Meetings Overloaded With Scarcity Of Attention January 19, 2011 by Jeff Hurt Attention. It is the currency of today. Squirrel!* Oops, back to the post. Attention is more important and more valuable than reach or impressions. Without it we cannot learn. Using it wisely and economically, we can increase our learning and change our future. Attention. We all want it. We all have it. We all want … [Read more…] Filed Under: Event Planning Tagged With: , attention, conferences, content, engagement, scarcity of attention