We Prefer Stories To Stats—The Dark Side of Stories January 17, 2019 by Jeff Hurt We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes. We tend to confuse now with “what always is” as if our immediate situation consistently represents the entire universe of similar … [Read more…] Filed Under: Event Planning Tagged With: , narratives, stories, stories over stats, story arc, story sharing
