Tag: stories

We Prefer Stories To Stats—The Dark Side of Stories

We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes. We tend to confuse now with “what always is” as if our immediate situation consistently represents the entire universe of similar … [Read more…]

Developing Your Conference Story Arc To Activate Participants’ Brains

Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. Each episode follows a dramatic arc with the story unfolding … [Read more…]

Using The Power Of Stories To Transform Conference General Sessions

We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories. We need to move … [Read more…]

Morphing Attendees into Story People Through Narraphors and Frames

We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage conference attendees to transition from story listeners to story sharers. Then our attendees become story people participating in a bigger … [Read more…]

The Greatest Conference Story Never Told

It’s time to bring back the luncheon table at your next conference. When attendees break bread together at the table, community is born. It’s where the stories of our profession, our lives, our past and our future are shared, retold, relived and remembered. Too many conferences have made a catastrophic mistake. In the name of … [Read more…]

Storytelling Isn’t Just For Campfires Infographic

A brilliant campfire story inspires action in its listeners. Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience. Every organization has stories to tell. In fact, information can be dramatized to turn boring data slogs into exciting journeys that yield personal connections and changes in behavior. Energy and … [Read more…]

Five Important Psychological Advantages Of Stories For Your Conferences And Events

Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With Stories Connect Your conference can be full of factual information presented logically and sequentially. But facts alone fall short. They usually don’t persuade someone to change. Information is static. … [Read more…]

Two Conference Education Extremes: Reports And Stories

Most conference education sessions are broken. Creating The Walking Dead Attendee They are full of the requisite PowerPoint bullet presentations that promote status quo thinking. They lull attendees into a coma-like state of disinterest and boredom so that they become the walking dead. Admit it. You’ve been trapped in those dead presentations before. Even remembering … [Read more…]