Why Your Conference Should be Target-Audience Obsessed July 10, 2017 by Dave Lutz In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , conference best practices, conference planning, meeting design, target audience
