Tag: trade show improvement

Secret Shoppers Spot Conference Experiences You’ll Likely Miss

Secret shopping conferences and trade shows is something we do regularly. We don’t call it secret shopping. At the end of the day, it’s an apt description, as we’re immersing ourselves¬†in the attendee (buyer’s) experience. We’re evaluating every component through the attendee’s lens to assess what’s working, what needs to be tweaked, and what needs … [Read more…]