They are using their new tools to document, take notes, check the presenter’s facts, search for resources, post and publish their reflections and connect with others in and outside the room. Millions of people use Twitter in a variety of ways, well beyond what the inventors first envisioned for it.
Some use Twitter to post updates on what they are doing or thinking–similar to the status updates in Facebook and LinkedIn. Others use it to publish posts that offer useful information or commentary on particular topics. Some share links to resources and photos as if reporting from the scene.
Twitter text posts, often called tweets, are restricted to 140 characters and demand a brief writing style which gets to the point quickly. Some people don’t see the value in tweets, especially in isolation. I believe that the value of a tweet lay in the eye of the beholder and the tweet’s meaning has to the author and reader. Following other Tweeps, as I call them, helps increase the value of Twitter as well. Following other industry professionals whom you respect, can help you learn and expand your circle of influence.
If you’re planning on tweeting at your next conference or event, here are some tips on creating Good, Better and Best Tweets.
Example 1: The Announcement
In this tweet, the user announces that they are leaving for an event. Using the hashtag, #pcma10, he’s identified his tweet as part of the discussion for the PCMA’s 2010 54th Convening Leaders Conference. This tweet is good, it shares user’s plans and where user is headed.
Announcement style tweets are good when you’re attending an event and others are looking for you.
Example 2: Information Sharing
Information sharing tweets are good when you share content, quotes or statements from others. This is a way to be a resource to your readers.
Example 3: The Announcement
In this tweet the user announces location, identifies the conference by the hashtag and identifies the speaker’s Twitter handle. User also shares a little about the audience providing context for the reader.
Example 4: Information Sharing
In this tweet, user identifies the conference by the hashtag, identifies the speaker’s Twitter handle and shares a comment from the speaker. This tweet provides content for the reader.
Example 5: The Announcement
User identifies the conference by the hashtag, identifies the speaker and speaker’s Twitter handle, shares info about crowd and shares a link to picture of session. This tweet provides context, information and gives the reader a snapshot of the event. Almost like being there.
Example 6: Information Sharing
User identifies name of session, conference hashtag, speaker’s Twitter handle, quote from speaker and link to speaker’s resources. This tweet is full of content and provides added resources for reader
If you’re tweeting from a conference, think about your readers. Try to provide as much context and relevant information in the tweet as possible. When you provide tweets from the “best” category you are providing a valuable service by passing information about the event to those who could not be there in person. You’ve extended the conference content, experience and messages to an audience outside of the event’s four walls.
What tips do you have about tweeting from a conference or event? Share your experiences, best practices and thoughts with us.