7 Meetings Industry Take-Aways From Convening Leaders 2010

Here are seven takeaways from  PCMA’s 54th Convening Leaders Annual Conference that I attended recently in Dallas, TX.

1. Expert failure in the decision making process occurs for one of two reasons: incompetence, the disease of idiocy, or  miscalibration, the disease of over confidence.
Miscalibration is more dangerous than incompetency.  In times of crisis, we want our leaders not to show expertise but show humbleness.
Malcolm Gladwell, author Tipping Point, Blink, and Outliers: The Story of Success, Develop Your Story Of Success

From Mike McAllen’s Flickr account

2.  Be Agile
In today’s new economy, if you want to be a leader, ahead of the trends and in front of your competition, you must be agile. Ready to change and able to move quickly.
Minaz Haji, Host Hotels and Resorts, The State Of The Meetings and Travel Industry

3. Consider creating an online virtual kiosk collateral rack to reduce your use of paper at an event.
This allows attendees to select and download PDF documents from exhibitors, sponsors and vendors. Attendees can search by keyword or search term, most popular search tags, product category (including stream, track, product area, and focus area), or company name.
Jodi E. Morrison and Paul Salinger, Oracle Corporation, The Greening Of Oracle OpenWorld

 4. When implementing new greening event practices, ensure you have some metrics in place to track improvements over time.
Jodi E. Morrison and Paul Salinger, Oracle Corporation , The Greening Of Oracle OpenWorld

@MtgRevolution responded to one of my tweets during this session with a link to the following online free resources (proving once again the value of social media and reaching out from a  conference to the virtual audience).

5. Use an “evergreen clause” in multi-year venue contracts that allows you to cancel the event should the attendees not like the venue or you have challenges with the staff.
Kristi Sanders
, Plan Your Meetings, Making Cents: Cost Savings Measures To Improve Your Meeting’s Bottom Line 

6. Next hospitality industry market shift is not to the hotelier or meeting professional, it’s to the guest (attendee).
Barbara F. Dunn, Esq., Howe & Hutton, Ltd., and Gary Schirmacher, CMP, Strategic Account Services, Experient, Position For The Next Market Shift

7. When planning a meeting often the event organizer’s first concern is price but at the end of meeting the main concern is attendee experience. How do we reconcile the two?
Conference organizers need to consider ROT (return on time) and make the conference attendee’s experience worth their time. Event professionals need to find ways to ensure wow experiences for 2010 attendees.
Thomas W. Storey, Fairmont Hotels & Resorts, The State Of The Meetings and Travel Industry

If you attended PCMA10, what are your take-aways? Or if you followed on the web, either through some of the blogs, live streaming or Twitter, what “aha” or “yeah, I agree with that” moments did you have?

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    Jeff Hurt shares his top 7 takeaways from the PCMA’s “Convening Leaders” conference in Dallas, January 2010….

  3. Paul Salinger says:

    wow, thanks for 2 mentions in your 7 take-aways Jeff. I’m humbled by your generosity.

  4. Love the evergreen clause. Any examples of wording?
    Gr8 post

    1. Jeff Hurt says:

      ‘@partyaficionado (Cheryl)

      The most important thing when considering an evergreen clause is to make sure that you include the points you need. I’m not a lawyer nor is Dave, my boss, so you’ll need to connect with a laywer for your final clause. Here is an example of what an Evergreen clause might look like:

      Multiyear Service Performance
      Performance of this contract for each year of Group’s multiyear commitment to the Hotel is contingent upon Group’s satisfaction with the Hotel at each year’s meeting. Group will have the right to cancel the following years or year’s contract(s) without liability within 30 days following the last day of each year’s meeting if either of the following occurs:
      1) Group is substantially dissatisfied with the service or performance levels of the Hotel.
      2) Group’s anticipated needs for guest rooms and/or function space, equipment or service levels for the following year or years are more than the Hotel can provide.
      Hotel will have the opportunity to propose a plan for improvement or alternative arrangements for the Group within 15 days of submission of the cancellation request.

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