Here are seven takeaways from PCMA’s 54th Convening Leaders Annual Conference that I attended recently in Dallas, TX.
1. Expert failure in the decision making process occurs for one of two reasons: incompetence, the disease of idiocy, or miscalibration, the disease of over confidence.
Miscalibration is more dangerous than incompetency. In times of crisis, we want our leaders not to show expertise but show humbleness.
Malcolm Gladwell, author Tipping Point, Blink, and Outliers: The Story of Success, Develop Your Story Of Success
2. Be Agile
In today’s new economy, if you want to be a leader, ahead of the trends and in front of your competition, you must be agile. Ready to change and able to move quickly.
Minaz Haji, Host Hotels and Resorts, The State Of The Meetings and Travel Industry
3. Consider creating an online virtual kiosk collateral rack to reduce your use of paper at an event.
This allows attendees to select and download PDF documents from exhibitors, sponsors and vendors. Attendees can search by keyword or search term, most popular search tags, product category (including stream, track, product area, and focus area), or company name.
Jodi E. Morrison and Paul Salinger, Oracle Corporation, The Greening Of Oracle OpenWorld
4. When implementing new greening event practices, ensure you have some metrics in place to track improvements over time.
Jodi E. Morrison and Paul Salinger, Oracle Corporation , The Greening Of Oracle OpenWorld
@MtgRevolution responded to one of my tweets during this session with a link to the following online free resources (proving once again the value of social media and reaching out from a conference to the virtual audience).
- Calculate the impact of your event: Government of Australia Event Footprint Calculator
- Calculate the impact of different paper types for sustainable events: Paper Calculator
- Conservation International Calculators for Events
- Carbon Counter
- Climate Care
- Event Footprint Calculator
5. Use an “evergreen clause” in multi-year venue contracts that allows you to cancel the event should the attendees not like the venue or you have challenges with the staff.
Kristi Sanders, Plan Your Meetings, Making Cents: Cost Savings Measures To Improve Your Meeting’s Bottom Line
6. Next hospitality industry market shift is not to the hotelier or meeting professional, it’s to the guest (attendee).
Barbara F. Dunn, Esq., Howe & Hutton, Ltd., and Gary Schirmacher, CMP, Strategic Account Services, Experient, Position For The Next Market Shift
7. When planning a meeting often the event organizer’s first concern is price but at the end of meeting the main concern is attendee experience. How do we reconcile the two?
Conference organizers need to consider ROT (return on time) and make the conference attendee’s experience worth their time. Event professionals need to find ways to ensure wow experiences for 2010 attendees.
Thomas W. Storey, Fairmont Hotels & Resorts, The State Of The Meetings and Travel Industry
If you attended PCMA10, what are your take-aways? Or if you followed on the web, either through some of the blogs, live streaming or Twitter, what “aha” or “yeah, I agree with that” moments did you have?