On Wednesday, January 27, 2010, I had the pleasure of presenting a breakout at Explore Minnesota 2010 Tourism Conference. Here is the workshop description and PPT from that presentation.
Many American consumers have internalized the recession experience. Research shows that marketers need a fresh lens through which to view consumers in a post-recession world. Traditional assumptions underpinning consumer, meeting attendee, and event professional segmentation are no longer valid. Many have accepted the radical changes as the “New Normal” and not just a cyclical phenomenon. Discover how meeting professionals are adjusting their event planning strategies to the “New Normal” and what you can do to attract emerging post-Recession consumer, attendee and event professional segments.