Welcome To The New Normal: Tips For Event Professionals

On Wednesday, January 27, 2010, I had the pleasure of presenting a breakout at Explore Minnesota 2010 Tourism Conference. Here is the workshop description and PPT from that presentation.

Many American consumers have internalized the recession experience. Research shows that marketers need a fresh lens through which to view consumers in a post-recession world. Traditional assumptions underpinning consumer, meeting attendee, and event professional segmentation are no longer valid. Many have accepted the radical changes as the “New Normal” and not just a cyclical phenomenon. Discover how meeting professionals are adjusting their event planning strategies to the “New Normal” and what you can do to attract emerging post-Recession consumer, attendee and event professional segments.

View more presentations from Jeff Hurt.
What are your thoughts on the new normal? How has it affected your business? What other tips would you add?
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  1. Awesome graphics Jeff. Great eye candy for some nice, clean visual stimulation.

    I would add that for Pulse Staging we’ve learned that it’s never been more important for us to:
    1. Listen – to clients, competitors, employees, colleagues, mentors, children…dogs? Okay, maybe not dogs, but you get the point. We have to be tuned into the ideas and suggestions of the generations before us as well as those behind. While it makes great demands on our filtering capabilities, it’s the only way to become a true expert and contribute to the success of our clients.
    2. Educate others – If we’re not sharing our knowledge, we’re not contributing to the improvement of the industry. And I don’t mean giving away trade secrets, but it’s the very reason why I educate competitors on the concept of Green AV. Because the concept is bigger than just me or Pulse Staging. I believe that if we don’t work to collectively improve the state of our industry, we’ll be blindsided by unforeseen threats (ie could an IT department be a potential threat to an AV stager?).
    Just a couple of thoughts to share 🙂
    Midori Connolly, Chief AVGirl

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by Jeffhurt: Welcome To The New Normal: Tips For Event Professionals [Includes PPT] #eventprofs http://ow.ly/118Qx

  3. As always you have hit the nail on the head Jeff…we see this every day within our CVB – ‘times they are a changin”. We have a responsibility to educate our members and to advocate the process to meet the client needs and demands. Researched and knowledgeable sources such as your presentation & blog are invaluable…thank you Jeff! Rosemary

  4. […] This post was mentioned on Twitter by Jeff Hurt, Jeff Hurt, Lara McCulloch, Dave Lutz, Dave Lutz and others. Dave Lutz said: RT @nancyrubin RT @JeffHurt Welcome To The New Normal: Tips For Event Professionals http://bit.ly/cwMSU4 […]

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