June 17, 2010 by Jeff Hurt
On June 15, at the PCMA Education Conference 2010, I saw Scott Klososky present how to use social technologies in the seven stages of event planning. The title of his presentation was “A Blueprint For Socially Augmented Events.”
Scott’s presentation was mind boggling, thought-provoking and progressive. He laid it all on the line and challenged meeting professionals everywhere to get involved with social technologies in all aspects of the event planning and implementation or risk becoming stale, outdated and obsolete. In his own words, “Stop saying your attendee’s don’t use social media. They do!”
Image from Scott Klososky’s presentation. He emphasized to stop saying “My attendees are not using social media!”
Here are my notes from Scott Klososky’s presentation.
Why People Attend Conferences & Use Social Technology
Most people attend conferences and events for two critical reasons:
Amazingly, these are the same two reasons social technology is important.
Some Social Definitions For Clarity
Social Technology is an umbrella term encompassing all things social.
Picture by Scott Klososky from PCMA Education Conference 2010 presentation.
The Social Stuff We Should Care About For Our Events
Download your own version of the above chart.
The Social Technology Concepts Event Organizers Need To Address
Seven Stages Of Socially Augmented Events
Conference and meeting organizers must think about adding more value to their face-to-face events. Many attendees can get free content online. The face-to-face experience must be immersive, inclusive and provide a unique experience along with additional value than just reading the content online after the event
Social technology provides a way for event organizers to use inexpensive, if not free, tools that can be integrated into all aspects of the event, create a standard to follow, allow for comprehensive data tracking and are portable.
1. Pre-Event Marketing (at least three to six months out from event)
2. Pre-Event Networking (start at least three months before the event, not two to three weeks!)
3. Sponsor Support
4. Event Networking
5. Presentation Delivery
6. Content Distribution
7. Post Event Follow Up
Listen to Scott Klososky’s full presentation. For a copy of his slide deck, (which is totally awesomesauce), contact Lori McKanna, tell her you read about Scott’s presentation on this blog and ask her to send you a link to Scott’s slide deck. It’s a large document you will be sent a YouSendIt link to download from the Internet.
What’s missing from Scott’s use of social technologies for events? What concerns you most about this list? What excites you?
Filed Under: Experience Design
It all is very exciting to me. Just not sure event managers are ready. They need to see working models from existing events. Proven techniques
I’m trying to extract case studies of how these different pieces are getting used at existing events like SXSW, etc.
Good stuff, love whats coming out of Midcourse Corrections, you guys are definitely forward thinking.
[…] This post was mentioned on Twitter by Jessica Levin and The MeCo SN Team , Seven Degrees. Seven Degrees said: RT @Jeffhurt: A Blueprint For Socially Augmented Events: The Seven Stages Recap from @sklososky preso #pcmaec #eventprofs http://ow.ly/1ZSaJ […]
This is such a fabulous resource! I’m currently working with a committee planning exactly these aspects of the conference, so your blog post will become a valued resource. Thanks for sharing ideas of using GetUnvarnished and also aggregating feeds into one spot – good ones to know about.
Two post-event things that I might suggest (which I’ve done when I present):
– ask presenters to upload reference links to their presentations and all referenced materials within the presentation to delicious with the EVENT tag and a subtag of their exact presentation.
– ask presenters to upload presentations to an EVENT on slideshare
– create a wiki to continue the conversation and learning long after the event.
What do you think? Other ideas?
So true that people often need to see working models in order to make connections and recognize the opportunities. Thanks for adding that point.
Great additions and love the point about uploading referenced links from presos with Event tag and subtags. I also like the idea of a wiki to continue the conversation long after the event. Thanks for adding more ideas!
[…] This post was mentioned on Twitter by . said: […]
[…] Jeff Hurt gives you “A Blueprint for Socially Augmented Events: The Seven Stages Recap” at Midcourse Corrections: http://velvetchainsaw.com/2010/06/17/blueprint-for-socially-augmented-events-seven-stages-recap/ […]
[…] EduCon introduced a blueprint for a social augmented event. There are seven stages to that blueprint, and currently CrowdVine currently dominates two of them, […]
[…] Scott Klososky (via Jeff Hurst) refers to this concept as having seven stages, including pre-event marketing and networking, sponsorshop support, event networking at the event, presentation delivery, content distribution and post event followup. […]
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