Have you heard of HARO – Help A Reporter Out? We’ll here’s your opportunity to HAPO – Help A Planner Out.
If you have expertise in meetings, events, education, association work, marketing, branding–whatever, think about helping this meetings and education specialist.
Crowdsourcing A Speaker Confirmation Letter
Meet Veronica Bemis, Education Program Coordinator, American Wind Energy Association (AWEA). Veronica is an avid reader of this blog and active in PCMA. She and her colleagues at AWEA just conducted a competitive analysis on their education events and meetings. Their goal is to improve their attendee’s experience and learning.
So, she’s crowdsourcing her new speaker letter that she’ll be sending to workshop and conference speakers. Remember, the goal is to improve the attendee’s overall experience, education and learning. So she’s asking her speakers to help. She has a new speaker letter.
Traditionally, this speaker confirmation letter just focused on logistics–event registration, lodging, etc. Now Veronica wants to encourage speakers to step up to the plate and deliver differently.
Here’s her speaker confirmation letter. I have some ideas to share with her and will do so later.
So, what advice do you have for her about her letter, process and ideas?
Her Draft Letter
On behalf of the American Wind Energy Association (AWEA), I’d like to thank you for agreeing to participate in the AWEA Health & Safety Workshop, on October 26-27, 2010 at the Renaissance Hotel in Austin, TX.
This year, AWEA is focusing on shaking up the standard workshop format we’re all used to attending. In addition to the traditional format of speakers lecturing to an audience, we’ve added several components to this year’s program; hands on case studies, interactive sessions and panel discussions, and live demonstrations.
The goal of this effort is to create a more effective education experience and encourage our attendees to become active participants rather than passive attendees. In order for us to reach this goal, we’d like to ask for your help by developing your presentation prior to the workshop (and not on the plane over to Austin!). I’ve scheduled some conference calls and a web seminar to assist in developing your presentation.
Developing your presentation
1. Introductory conference call with your moderator
- [DATE] [TIME], Please let me know immediately if this does not work for you. The call should be no more than 30 minutes.
- We’ll discuss some background information on the workshop, attendee demographics, and the learning objectives for your session.
2. Collaborative web seminar with your moderator, speakers, and/or panelists
- [DATE] [TIME], Please let me know immediately if this does not work for you. The call should be no more than 60 minutes.
- Evaluation results have shown that sessions in which speakers have collaborated and built their presentations around others’ presentations have performed exceptionally better than those that haven’t.
- Building on the learning objectives for your session, please submit an outline of your presentation by [DATE], these will be complied into a presentation for this web seminar.
- Your outline should be no more than a few bullets; think about three things you want attendees to remember about your presentation.
3. Final conference call and presentation due date [DATE]
- We’ll schedule a conference call with you to review your presentation and provide feedback so that you can make these changes before the final due date.
- Final presentations will be due on [DATE]
4. Please keep in mind that your presentation and the success of your session will be evaluated by your peers both during and after the workshop.
5. Use AWEA staff as a resource!
- We’re here to help you deliver the most effective and compelling presentation to your peers. Need tips or someone to practice with? Just let me know and I’d be happy to assist you.
So, what advice do you have for Veronica? Fire away please. It’s time to HAPO!