December 30, 2010 by Jeff Hurt
Gravitation cannot be held responsible for people falling in love. ~ Albert Einstein
Gravitational attraction can draw others to you like a magnetic force.
Image by James Jordan.
Advertisers sell it. Companies market it. Media flaunts it.
We all want it. We try to get it. We all have difficulty creating and maintaining it.
Let’s face it; most organizations want to be attention-getting devices. They want to allure, attract or create magnetism that draws others–potential customers and members–to them. They want irresistible attraction to their brand, their message, their products, their services.
Your irresistible attraction should revolve around communicating your brand and message to potential customers and the public at large.
Here are nine ways to create irresistible attraction.
Publish your advice, content and insights on a blog. Use SEO strategies so that your name and services rank high in search. Frequency and consistency are critical to increasing readership and search rankings.
Make them full of value, non-promotional and short. Use interesting graphics and photos to create novelty.
Seek publications that are read by potential customers or members. A published article leads to credibility by a third-party. People can share it and cite it in other publications. Obtain permission to reprint the article and post it on your website or blog.
Print, radio and television interviews can create gravitational attraction. Always prepare yourself with two or three points that you want to make. Weave those points into your answers.
Giving an effective educational presentation sponsored by a credible third-party is a great opportunity. Your irresistible attraction increases with a stellar presentation and sinks with poor ones. Seek to be helpful and provide relevant information.
Volunteer for a cause, charity, organization or similar interest. This allows you to work side-by-side and develop relationships.
Make sure that your organization has outposts in the primary social networks. Facebook, LinkedIn, Quora and Twitter are four to get your started. Outposts get more traction when mixed with the sharing of other resources and conversation with your connections.
Also known as position papers, these two to six page non-promotional articles promote your views on issues important to your work. They must provide real value for the reader. eBooks are the hip version of the white paper.
WOM is often the result of irresistible gravitational attraction at work. Your efforts create a buzz. WOM is the opposite of inertia. If it’s at rest, it is likely to stay at rest. If it’s in motion, it’s likely to stay in motion.
What other irresistible gravitational attraction elements would you add to this list?
Filed Under: Attendance Marketing
Can’t believe you forgot the most important one – create a product, service or other value worthy of being cared about in the first place! 🙂
Thanks for the clarification. I was assuming that their was already a product, service or value worth sharing first. Glad you stressed that!
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