“Social media is like hamburger helper. It helps spread our event content on the web,” says social media rock star Chris Brogan.
Recently, Brogan spoke at PCMA Convening Leaders 2011 annual meeting in Las Vegas. He presented “The Event and the Pulse: How Social Media Changes Events.”
Here are my top nine takeaways from his presentation.
1. Start designing event websites for mobile.
We design our event websites for laptops when most people are viewing them on three-inch screens. It’s difficult to find conference information on a website not designed for mobile reading. Rethink that process.
2. Use video trailers to give people a sense about the event.
People want to know the purpose of a meeting, who will be there and what will happen when they get there. Use short one- to two-minute videos to market your event.
3. Create an event blog.
Use something like WordPress.org (hosted blog) for your event blog or event website. It will get you better SEO (search engine optimization). It is also more user-friendly and can be updated easily by a team.
4. Don’t promote the same messages in all the social platforms.
People are in the different platforms for different reasons. If you automatically update all your profiles with the same information, people will start unsubscribing from your offerings.
5. Event email marketing strategies should be short, succinct.
Email event marketing should only cover two or three important things you want readers to do. Don’t bury people with a laundry list of to-do items.
6. Don’t start event email marketing with “If you are having trouble viewing this, click here.”
Then link to the web version of the email. Start with the call to action. If you start with “If you are having trouble viewing this…” the reader may think the content is not worth reading. Also, limit the HTML used in the email. Rich text is better.
7. Make sure you’ve populated Twitter with information about your event and event location.
People age 30-50 use Twitter to search about the event and the event location. Twitter is a wonderful tool that is like a serendipity engine. People are very helpful. Get your event information out there in Twitter so others can find it.
8. Add social sharing buttons to event emails.
You want those emails to be spreadable. Social sharing is a natural part of today’s communication. Give people the opportunity to post your message in the platform of their choice. Remember that 70% of people buy products and services based on reviews of others (friends and strangers).
9. Social media is about engagement and sharing, not one-way broadcast.
When sharing event information in social media don’t make it just about your organization. Share information about others too. Consider sharing posts and articles written by conference speakers or leaders for your event. Be helpful to others.
Which tip resonates with you and why?