May 23, 2011 by Jeff Hurt
We are “…inside the tornado of the mobile industry.”
“Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives…We will see a dramatic lift off of global Mobile Advertising.” Harald Neidhardt, CMO & Co-Founder, Smaato Inc.
There’s no denying it. Mobile advertising is on the rise.
The Mobile Marketing Association (MMA) defines mobile marketing as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
What makes mobile marketing unique is the engagement factor. MMA identifies mobile engagement as a way “to start relationships, acquire, generate activity, stimulate social interaction with organization and community members, [and] be present at time of consumers expressed need.”
This engagement is what makes mobile marketing attractive. Consumers can
160 characters in length and most commonly referred to as a text (or txt).
Advertisers can send relevant marketing messages such as coupons and sales directly to consumers.
Similar to SMS, it includes the addition of multimedia content such as audio, pictures and video.
A website specifically designed and formatted for display on a mobile device.
When a request comes from a mobile browser to the website, it is redirected to the mobile version for better user experience. A quality WAP or mobile website is quickly becoming a “must have” for organizations.
A mobile Internet site, provided by a third-party content provider, which contains premium content.
A mobile Website usually for premium content. It enables the user to browse content and make multiple purchases per visit.
A fee paid to a search engine to be indexed.
A fee paid to a search engine to have their listing prominently displayed usually as a sponsored listing.
Most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads and mobile video ads.
Software solutions that power the business logic for mobile marketing initiative(s).
For more mobile marketing and advertising types, visit the MMA Glossary.
How is your organization preparing for the mobile invasion? What types of mobile marketing have you used successfully and what tips do you have to share?
Filed Under: Event Technology
[…] makes mobile marketing unique is the engagement factor. Here are nine types of mobile marketing. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Cheat, Marketing, Mobile, Sheet. Bookmark the […]
Mobile Marketing is definitely the future of communication, allowing companies to target the ‘untethered’ customer directly, and more important on a device that the customer is extremely personal about!
Mobile is here to stay, and will only get bigger. I have found that Mobile App’s are working well for small businesses as well as Mobile Optimized Websites…..providing you can persuade the business owner to go simplistic!
I have also written an article about Mobile Marketing and it can be found at http://www.marketingviralhelp.com
Love the blog,
[…] does not make us of SMS. Below is a list of the 9 most commonly used types of Mobile Marketing.Nine Major Types Of Mobile Marketing 1. SMS (Short Message Service)160 characters in length and most commonly referred to as a text (or […]
Great article. The facts really say it all. I saw some other stats that 5.1 billion of the 7 billion on this planet have a mobile device. I didn’t realize it was that high.
I just think of all the ways that you have already mentioned that a company can mobile market, the list will get better as technology improves. Just the fact that right now companies can so easily build prospect and customer lists just for mobile users is one of the greatest marketing strategies yet.
For now anyway, open rates are high and responses are too. Great time to for any business to take advantage of this technology.
Mobile marketing is such a vital tool these particularly in the business world. Some really great info here.
[…] Cheat Sheet: What Is Mobile Marketing? […]
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