Content marketing is the art of communicating with your customer without selling. ~ Junta42.com
Content marketing does not pitch products or services. It does not interrupt. Instead, it helps customers become more intelligent.
At the heart of content marketing is the belief in reciprocity. If an organization delivers consistent, ongoing valuable information to its customers, the customers reward the organization with their business and their loyalty.
Check out Marketo’s infographic to get the scoop on what’s hot and what’s not in content marketing.
How is your organization taking advantage of content marketing?