I love a cloned conference!
Jeff Rodgers of Zap Creative has launched The Meetings Department that offers a plug and play template for your next meeting. Starting at $5,000, you purchase a cloned conference experience with a minute-by-minute show flow, script for general sessions and awards, walk-in and walk-out music and videos to use that have won Telly Awards.
[Update 6/23/11 : Please make sure you read Jeff Rodgers comments at the end of this post. Jeff clarifies what the Meetings Department is exactly and how it works. My perception of a cloned meeting experience missed the mark here. It’s not what I originally thought.]
I can’t wait to experience one of these mass-produced, one-size-fits-all conference experiences!
How about you?
What Does A Cloned Conference Provide To Me An Attendee?
I know what to expect at every moment.
I know who is going to be there.
I know who is going to speak every minute…emcee, CEO, emcee, sponsor, emcee, speaker, emcee, board member, emcee sponsor, etc.. Rinse and repeat.
I know when they are going to play music in the general session.
I know when they will show a video.
I know when the general session will get boring.
I know when they have substituted new music or videos.
I know how long each section will last.
I know what’s next.
It all feels like Déjà vu.
I can even predict what the emcee, CEO or Board Chair is going to say and when it happens.
I can take out my checklist and timeline, and follow along with the event producers.
It’s common, status quo, average, ordinary, plain, the same ole same ole.
What if every movie followed the same predictable script? What if every TV drama used the same template? What if every novel followed the same storyline stencil?
What if every human had the same experience all the time? What if every restaurant served the same food? What if every day, we had the same meal that we had at that time yesterday?
What if every small to mid-sized conference bought an event template from this company so they could do their event better? Wouldn’t that be just peachy?
Smart, Savvy Company
I salute this organization that is taking advantage of people’s lack of time, creativity and innovativon. I don’t fault them one bit for capitalizing on a need for selling a product.
Reminds me of pet rocks and mood rings? The fast selling fads of the time.
Is this template the best product available? Doubt it. Can you find a free template online? Probably.
Will it work? Sure for those wanting a cloned experience.
How do I really feel about it?
In my opinion if meeting professionals can’t create their own unique experiences for attendees that don’t follow the same tried-and true outdated last year’s template, then we have a bigger problem.
How do you feel about template productions that have very few creative turns and twists? Does this plug and play template sound like something your organization would purchase?