Social. It’s a word that strikes fear in some and excites others.
Today it seems that everything is social. From social media to social networking to social technology to social business, the trend is all things social. It’s the new black.
Defining The Social Conference
So what is the social conference?
Does it mean adding more social media efforts to our event marketing? Is it allowing people to use social networks to communicate with speakers during the event? Is it integrating face-to-face audiences with live streaming remote audiences?
For me, one of the most critical things a conference organizer can do to appeal to our increasingly sophisticated audience is to design experiences that are more engaging, participatory and social.
People are not coming to your conference for the content. (They can get that online.) They are coming for the conference experience. So make it social and less independent!
We Are Social Beings
Humans are essentially social beings. Our meetings and events are complex social experiences. And our conference experiences have the power to alter our attendees’ minds.
When we require our attendees to sit passively and quietly in rows with little or no social interaction, we work against the brain’s natural social systems. We rob attendees of the chance to engage, interact and learn. We create social isolation in the midst of a crowd.
Read more at Connect Meetings Intelligence Blog starting with the fourth paragraph.
What’s one thing conference organizers can do to create more onsite social experiences? Why are we stuck in an outdated model of the sage on stage talking head that stands and delivers?