Social Media And Events: Listening, Pre-Conference Chats And Community Managers

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Are you using social media as a push or pull strategy for your event?

Are you trying to force traditional marketing strategies into the social media funnel?

Author Jonathan Fields discusses ways to use social media for your next conference or event beyond the traditional social media marketing strategies.

Video edited from PCMA’s Convening Leaders 2012 Learning Lounge Live Chat Room video clip.

What are some ways that you’ve used online listening to help craft your conference experience? What tips do you have about using pre-conference speaker chats?

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  1. Jay S. Daughtry says:

    In my opinion not enough orgs do community management or community engagement or do it well, surrounding conferences or otherwise. There’s tremendous potential here.

    1. Jeff Hurt says:

      Yes, there is tremendous potential with community management! Organizers need to see the conference within an ecosystem of customer touch points and community instead of a one-time occurrence with a definite beginning and end. That will help some…we have a long way to go. Thanks for reading and commenting too.

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