You seldom awake in the morning with people waving money in your face to register for your event.
There comes a time in every conference’s history when there is a need to identify and pursue the right markets for conference growth and sustainability.
Instead of trying to be all things to all people and offer something for everyone, organizers need to focus programming and services that attract the top three audience segments of economic buyers and decision makers.
Here is the PowerPoint Slide Deck from my PCMA 2012 Education Conference on Strategies For Attracting And Growing The Right Conference Audience.
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