ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions.
Here’s a cheat sheet of the education opportunities specific for trade association professional development staff.
Sunday, August 12, 2012, 1:30 – 2:45 PM
Video as an Educational and Communication Tool
The explosive use of video presents an opportunity for associations to reach their members in new and creative ways. Learn the value of using video to augment your professional education, advocacy, or communications efforts. View examples of videos used for professional education, issue advocacy, and external communications, and leave with a toolkit for cost-effectively planning and producing high value association video.
Sunday, August 12, 2012, 3:15 – 4:30 PM
Business of Meetings: Choose Your Own Adventure: Creating a Customized Conference [Learning] Experience
Throw away that same old conference model and reinvent your meeting! Immerse your attendees in a fulfilling and vibrant learning experience, customized to their individual needs. Learn how two different associations reinvented their annual conference to put the attendee in the driver’s seat, letting them choose their own conference adventure. Creating a customized learning experience is not as hard as you think.
Monday, August 13, 2012, 8:45 – 10 AM
Unfortunately, there are not any education- or professional development-specific topics during this time. Consider grabbing the Flash Learning Room at this time to set up your own discussion around your specific challenge.
Monday, August 13, 2012, 1:30 – 2:45 PM
ASAE scheduled two education related sessions during this time, so you’ve got options!
Silos Are For Farms: Integrating Your Organization’s Content to Increase Member Learning, Value, and Success
Associations typically have a common goal of educating members. Traditionally, most look to the education department which leaves publications, online and mobile experiences, social learning opportunities and special interest groups out to pasture. In this session you’ll gain insight into two organizational approaches to integrating content. So leave the silos on the farm and come explore the many ways your members learn and the benefits of an integrated approach.
Using Brain Science So Education Sticks: Six Learning Principles That Trump Traditional Training
Jeff Hurt (If Tony and Bob’s session doesn’t interest you, come join me!)
Do you want your audience to hear your content or learn it? Identify six learning principles that trump traditional training, discuss current cognitive neuroscience research about how the brain receives, retains, retrieves, and uses information for learning, and discover ways to apply the six principles to your education programming.
Monday, August 13, 2012, 3:15 – 4:30 PM
Collaborate, Innovate, and Accelerate Association Learning
The future favors learning that is collaborative, social, personalized, and on-demand. Uncover a portfolio of innovative options, and collaborate with a team of like-minded colleagues to design a strategy and plan future steps for making bold and exciting changes to your association’s learning opportunities.
(Note: I’m so bummed that I’m facilitating at this time. This is the one session I would really like to attend as an association education professional. Don’t miss it!)
Monday, August 13, 2012, 3:30 – 4 PM
Professional Development Meets Innovation (Facilitated Discussion)
Join industry experts to discuss innovation as it relates to education and learning. Topics will include engaging instructional strategies and successful transfer of learning methods
Tuesday, August 14, 2012, 9 – 10:15 AM
Once again, ASAE scheduled two education related sessions during this time. Pick the option that best suits your need.
Create an Interactive Virtual Training Program for Your Chapter Leadership
The need for training and the limited availability of training dollars is a growing concern for associations and their component groups. Webinars and online user guides provide cost effective training avenues, but provide little opportunity for attendee interaction and engagement. Learn how to develop a truly interactive virtual training program, blending traditional online and in-person solutions that push leaders to collaborate with one another, share tips and ideas, and build relationships beyond the virtual classroom setting.
Reimagine Signature Events to Empower Self-directed Learners
Through real-life examples and hands-on exercises, identify opportunities to employ self-directed learning techniques at a future signature event, the planning involved in pulling off a program redesign, and lessons learned. Change your thinking about your next meeting, and gain strategies for engaging your conference attendees, resulting in more thoughtful, enthusiastic, and empowered learners and practitioners.
Tuesday, August 14, 2012, 10:45 AM – 12 PM
Supporting Membership Goal Achievement through Credentialing Programs
Mary Tschirhart Ph.D.
Ever wondered if certification and accreditation programs used by your members actually benefit your association? Come to this session to learn what the research sponsored by the ASAE Foundation reveals. Find out what association CEOs and credentialing program managers say about how credentialing programs influence member recruitment, retention, and association activity level; and how the programs contribute to association revenue streams. The session will involve discussion of different credentialing program models and the outcomes each model is likely to produce. Session participants will leave with ideas for seeing how their association compares to others whose members take advantage of credentialing opportunities.
If you’re going to ASAE12 in Dallas, which sessions are you looking forward to attending? What’s your favorite part of a conference experience?