Online videos seem to be the rampant trend right now.
Online video sharing apps like YouTube, Vimeo, Netflix, Hulu, Instagram, TED Talks, Vine, Viddy, Vigi, Mobli, Lightt, Telly, TwitC, Socialcam, Klip, Tout and Bob.TV are all declaring it the decade of online video.
Here’s the fact many of these online video programs forget to tell you: All online videos have to compete with our attention and memory of the five-plus hours we spend daily watching TV, movies and other onscreen entertainment. (Nielsen, 2013)
The Audience Is Watching And Listening
The online video market is growing fast.
Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday. Consider the following online video stats from Three Motion:
Learners Who Watch Videos Want Something Different
Learners today want fingertip knowledge. They want to be able to find targeted, quick, short, easily consumable, user-friendly, practical information from search engines like Google and Bing. And if it’s in video, they may like it even more.
Learners are also requesting, short, succinct, relevant videos from thought leaders, experts and authors. They want video-recorded information from their field. They want to connect to video from conferences, events, meetings and speakers from their desktops, laptops and mobile devices. And they expect those videos to be in high-definition.
They don’t want to view a hour long presentation from the opening general session speaker unless the speaker and conference organizers have created an experience that is specific to the remote audience. They want to be included, not excluded like a fly on the wall on watching from afar. And if it’s just a replay without any other engagement, they will probably bail within the first few minutes of the presentation.
Difference Between Being Entertained And Learning
From web streaming, live streaming, webinars, Google Hangouts, Skype, flipped, blended and complete online courses, videos and face time have become an important part of our learning landscape.
Yet there is a huge difference between watching a video, emotionally connecting with it, being entertained by it and learning something from it. Videos are great to present visual information and make emotional appeals. Yet by themselves in recorded form, they are nothing more than animated, talking resources. It’s just recorded information. And information is not education or learning. Too often the video forces us into “couch potato” mode, conditioned by watching years of TV in passive mindsets.
A video of a ten-, 15- 30-, 60 or even 75-minute lecture is still nothing more than a passive consumption experience with a talking head. It didn’t lead to learning in its original form and it won’t lead to learning in its recorded form. Watching a video is not an effective way to drive thinking which is critical to learning.
What tips do you have to making passive video watching more active for learning? What do you like or dislike about online videos?