Association Virtual Event Strategy Benchmarking

2014.08.20_Online Mentoring by Alec Couros, on Flickr

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Ferris Bueller

Virtual event strategies are evolving fast too! First, many tried to monetize them (instead of viewing them as a campaign). Next, quite a few associations embraced hybrid as their future. Now we’re seeing a trend emerging with scheduled replays.

But do any of us know what’s working best or what the future holds?

We Need More Data

Luckily, our friends over at Tagoras are going to do the heavy lifting to help shine light on these issues. They have a survey open now to collect data and will roll it up for all of us to consider for our evolving digital strategy. If you are an association executive, we highly recommend that you participate. We like and trust them!

This online survey will build on two previous Tagoras reports on Association Virtual Events & Conferences and will be available for free.

How Can You Help?

  1. If you work for an association (whether you do virtual events or not), please complete this survey.
  2. Spread the word. Share and recommend this survey with your colleagues. The larger the response, the better the relevance.

What’s In It For You?

  1. The responses provided will be aggregated, interpreted and shared as a free resource to help improve virtual offerings.
  2. Individuals who complete the survey can register to be entered in a drawing for one of three Amazon gift cards worth $100/each.

Thanks for helping!

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