Applying this research to the business of conferences, paid attendee experience will soon become the unique selling point of conference over price and product. Are you even thinking about designing a conference experience for the target market? Or are you still using 20th Century industrial models for development of the conference which leads to a commoditized, stale attendee experience.
What are you doing to focus on creating conference experiences for paid registrants? What needs to change in the meeting planning process for human centered design to take the focus?