VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team!
To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage and amplify their conference stories. She also comes with significant expertise in medical meetings and the complex regulations associated with those conferences.
Personally, I’ve been a big fan of Betsy, and the team she led at MeetingsNet, for many years! She’s a perfect complement for our team and company culture. Betsy will work from her home outside of Boston, MA.
Betsy brings over 15 years of experience as content director for MeetingsNet, which included overseeing editorial for magazines and web sites for meeting professionals. While there, she led the charge bringing a print-centric franchise into the brave new world of digital publishing. Betsy also developed education content, including a webinar series, for the MeetingsNet brand and helped launch Pharma Forum in 2005, a conference dedicated to educating pharmaceutical meeting managers in the regulatory challenges they face.