You are unique.
And the conference and events you plan can be unique too. As a one-of-a-kind meeting professional, you are called to create one-of-a-kind conferences.
You have an infinite amount of possibilities to create something new. Something different. Something unique.
Thanks to Will Mancini for continually challenging me to think and be different.
Too Many Copycats
But too many meeting professionals are copycats! Some are unintentional copycats. Still they just copy what everyone else is doing with their conference.
If no one else is doing it, we won’t touch it. It must not be correct, or doable, or even marketable. We only walk on paths that someone else has created.
Caged Conference Visions
This results in caged conference visions. We bury our imagination in forms and logistics. We follow other’s stories of success. Our talk about leading our stakeholders into new conference experiences is cheap.
The result? Our stakeholders are stuck in the small, caged, outdated, stale, locked-down conference world that we create. We only provide surface learning and nothing of depth or transformation. We get caught up in the story and miss the real learning.
It’s so much easier to duplicate than create anew. So our stakeholders and leadership miss the mark.
We are copycat models.
Design Your Own Conference Model
However we need to become designers of our own models.
We need to stop cutting and pasting from other successful events.
We’ve got to stop creating impotent cloned events copying others’ successful stories.
Be careful of getting caught in the conference maze—let’s borrow their thinking. Let’s learn from their story. Let’s mimic their ideas.
Their AHA may not be your AHA. And unless you really understand the issue underneath their thinking, you won’t understand it. And in the world of learning, understanding is the foundation needed for successful, wise application.
Don’t get caught in the conference culture whirlpool with no time to think, no need to think, no reason to think.
“It’s so much easier and better to copy someone else’s story of success than think of a new conference story,” we tell ourselves.
You can’t create a unique participant event by using someone else’s template, online tool, story or app. Too many conferences already suffer from template tyranny. They are all the same. And they result in lukewarm soggy Melba toast mediocrity. Bland, similar, safe events are being commoditized.
You have the ability to apply your vitality to create something new, unique and different for your stakeholders. Do it!
What is your uniqueness as a conference? What and why are you doing something different or resisting being unique?