February 16, 2022 by Dave Lutz
The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas.
High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget. Creating a town-square-like experience can help grow your community through valuable connections.
Our team got together for a strategy session and put on our design-thinking hats. We brainstormed what a hub should deliver from an attendee point of view. Here’s what we came up with.
A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. It should benefit attendees by meeting or exceeding their needs in the following ways:
Ideally your hub will be located in a high-traffic spot adjacent to — but not within — your exhibit hall. It should be a place that attendees frequent to meet up with each other. Here’s why you don’t want to put the hub on the show floor:
What roadblocks do you see, if any, to creating a hub experience at your next meeting? Which of the seven experience designs would most appeal to your attendees?
Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. ©2022.
Filed Under: Conference Networking, Experience Design
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