April 5, 2022 by Dave Lutz
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections.
As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.
What plans are in place for adjusting your date fees and pacing models? Have you seen any small successes for reg pacing so far this year?
Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. ©2022.
Filed Under: Attendance Marketing, Business Model
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