April 12, 2022 by Betsy Bair
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants.
Influencer Marketing Hub, which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. We’ve culled those trends to identify five that are applicable to the B2B events industry.
You don’t have to pay your influencers the way big brands do with celebrities, such as Kim Kardashian, who make tens of thousands of dollars a year peddling their products. But you should develop a plan to reward your influencers for their willingness to socialize your conference highlights during the weeks leading up the event: perhaps a free pass to the virtual event or another smaller conference; a high-ticket item at the conference itself; or an invitation to a VIP event they might not otherwise have gone to. Many speakers and exhibitors offer a huge sphere of influence within your target communities. Make it easy for them to share your content and allow influencers to offer a code for users to get a modest discount or other benefit.
How are you leveraging your conference community influence to drive attendance and participation? What incentives are you offering your participants in your social influencer event campaigns?
Filed Under: Attendance Marketing
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