Top Trends for Your Event’s Social Influencer Campaign April 12, 2022 by Betsy Bair The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee marketing, registration, social influencer, Social Media, trends
How to Embrace−and Achieve−Goals to Increase BIPOC Representation at Your Conference March 2, 2022 by Betsy Bair Greater Public (GP), an association whose members are public media fundraisers from more than 240 stations across the U.S., plans the Public Media Development and Marketing Conference (PMDMC) each year, hosting NPR, PBS, and community media stations. After the death of George Floyd in late spring 2020, GP embraced the goal of improving its diversity, … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , BIPOC, DEI, diversity, equity, inclusion
How Much Has Covid Affected the World of Virtual Conferences? August 18, 2021 by Betsy Bair Leading learning firm Tagoras has launched another round of its virtual conferences survey, the results of which will be compared to its last round, conducted near the beginning of the pandemic. The use of online events, by all types of organizations, has grown by leaps and bounds. This current survey’s results “will give us a … [Read more…] Filed Under: Conference Education, Hybrid & Virtual Tagged With: , adult education, growth of online events, online conferences, surveys, virtual conferences
[Webinar] It’s Time to Shake Things Up at Your Next Event July 8, 2021 by Betsy Bair There’s never been a better time to experiment with new meeting elements or to say goodbye to some time-worn ones, Dave Lutz, managing director of Velvet Chainsaw Consulting, said in this recent VCC post. Dave will talk about his forecasts for future trends for association events at a virtual education session on July 15 at … [Read more…] Filed Under: Ramblings Tagged With: , ask me anything, Dave Lutz, hybrid conferences, meeting planners, post-pandemic events, Reston Herndon
[Webinar] Rethink, Restart, Refresh Your Panels: Advice for 2021 January 11, 2021 by Betsy Bair Ring in the New Year with advice from two renowned experts on speaker coaching and panel improvement, Kristin Arnold and Sarah Michel. The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. You’ll get more than … [Read more…] Filed Under: Ramblings Tagged With: , hybrid, panel formats, panels, speaker training, speakers, speaking coaching, virtual
[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience September 2, 2020 by Betsy Bair Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. Hear testimonials from first-hand attendees–experts … [Read more…] Filed Under: Ramblings Tagged With: , adult education, community, connections, Education, netowrking, virtual conference, webinar
If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead June 16, 2020 by Betsy Bair As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. They have two … [Read more…] Filed Under: Hybrid & Virtual, Ramblings Tagged With: , cancellation, COVID-19, hybrid, pivot, transform, virtual meetings
Webinar: Monetizing Your Virtual Conference When Competing with Free May 8, 2020 by Betsy Bair PCMA is hosting a free webinar on Wednesday, May 13, at 2 pm ET, featuring Dave Lutz and Lisa Block of Velvet Chainsaw Consulting. Webinar description: Monetizing Your Virtual Conference When Competing with Free Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. This topic is a … [Read more…] Filed Under: Ramblings Tagged With: , digital event, monetize, pivot from live to virtual, virtual conference
[Webinar] Mission Critical: How One Association Transformed its Live Event to Virtual in Record Time May 6, 2020 by Betsy Bair This is not a typical story. The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in Portland, Ore., in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days.They knew how … [Read more…] Filed Under: Ramblings Tagged With: , association best practices, conference best practices, meeting planning best practices, virtual conference, virtual event, virtual meeting, Webcast, webinar
Teach Your Sponsors Well February 25, 2020 by Betsy Bair If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. You are worth so much more than that. It’s time to stop devaluing your events, said Kim Skildum-Reid, owner of Power Sponsorship, a firm that specializes … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , attendees as fans, selling sponsorship, sponsorship, sponsorship revenue
