November 30, 2022 by Dave Lutz
As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business outcomes or results. To help you on your business priority program development journey, consider these six tips:
How do you ensure you map to your attendees’ business needs at your conference? What types of professional development do you offer to your leaders?
Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. ©2022.
Filed Under: Attendance Marketing, Conference Education, Experience Design
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