Remove These Questions from Your Registration Form (Here’s Why) August 12, 2026 by David Beckett Over 20 years of designing registration websites for large trade shows, national conferences and tech events has revealed a consistent flaw to me – registration forms and process steps are treated as an organizational catch-all for data. Marketing wants demographics, membership wants profile updates, education wants learning interests, and business development wants buying interests and … [Read more…] Filed Under: Attendance Marketing
Improve Your Output by 10% with ChatGPT August 2, 2023 by David Beckett With AI and ChatGPT on the rise, event professionals now have a helpful tool that can elevate efficiency and improve work quality —and you don’t need to be an expert to harness its potential. Over the past few months, I’ve tested out real-world applications for leveraging the power of ChatGPT. Here are three work tasks … [Read more…] Filed Under: Event Planning, Event Technology
Five Qualities of an Exceptional Event Project Manager June 6, 2023 by David Beckett Our last post, Key Vendor Service-Level Expectations, explored how the events industry is managing through a significant loss of experienced talent. We shared some strategies to help close the gap and navigate this new normal. In the fast-paced world of event planning, strong project management from your key vendors is essential for success. Before … [Read more…] Filed Under: Event Planning
