Author: Jeff Hurt

Does Your Conference Promote The Wrong End Of A Telescope?

May 10, 2013 by

“How much are our attendees willing to pay?” It is a question that many conference hosts and organizers frequently ask when they begin planning their events. It’s like asking the question, “What topics do you want to hear at next year’s conference?” Instead of asking, “What’s keeping you up at night?” Challenge is that this … [Read more…]

Filed Under: Event Planning

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Does Your Conference Foster These Five Core Attendee Experience Principles?

May 8, 2013 by

The experience matters! It is one of the most (over?) used business phrases today. Most business professionals agree that the experience matters to consumers. As consumers, we even agree that our experiences with brands and organizations drive our future buying decisions. So why is it that most conference organizers do not focus on designing the … [Read more…]

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The Changing Role Of Conference Education

May 1, 2013 by

The abundance of information, resources and relationships that is easily accessible via the internet increasingly challenges the traditional conference education model. In a world where information is everywhere, do people really want to pay for registration, airfare, lodging and expenses to access more information at a conference, even if it’s information from their colleagues? Not … [Read more…]

Filed Under: Conference Education

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Is Your Conference Churning Out Junk Information?

April 30, 2013 by

We live in world where overconsumption is the norm. We over consume things to keep up with the Jones and Smiths. We over consume food at all you can eat smorgasbord buffets and 24 hour drive thrus. We over consume information from a variety of sources. Today, we have factory farms that churn out junk … [Read more…]

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Meeting Planner, You Are Responsible For The Outcomes Of Your Decisions

April 29, 2013 by

This post is inspired by Mike Monteiro’s LeWeb 2012 presentation How Designers Destroyed The World which has application to all professions. Meeting planner, you are responsible for the work you put into that meeting. And you are responsible for the effects that work has upon that meeting. Meeting Planners Are Gate Keepers Of Conferences Meeting … [Read more…]

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Fighting Cynicism As A Meeting Professional

April 26, 2013 by

Cynicism is contagious! So is hope! Which do you display the most? Cynicism or hope? And if you work with others that are true cynics, do NOT forward this post to them. It will just make matters worse. Cynicism Is A Luxury You Can’t Afford Cynicism is an ugly lavishness that you don’t need. It … [Read more…]

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The Truly Networked Conference

April 25, 2013 by

We’ve grown up believing that the way to get knowledge is to study hard and become an expert. We’ve spent time and money to earn degrees and specific credentials all towards gaining more knowledge. We write books, teach others, take classes and engage in ongoing research to grow our knowledge. We even attend conferences and … [Read more…]

Filed Under: Conference Networking, Experience Design

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Conference Bulk Learning Is An Oxymoron

April 24, 2013 by

It sounds so cliché: Conference bulk learning is an oxymoron. Yet, too many of us have bought into the idea that the more information we have, the more information that we consume, the more information that we try to stuff in our heads, the better we are. Ultimately, information has become a problem, not a … [Read more…]

Filed Under: Business Model, Conference Education

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