Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put your hard work into action. Design your conference logo. Adopt a repeatable look and feel (visuals) for communicating the benefits of attending. Creating A Conference Logo Why take the time to create … [Read more...]
The Extraordinary Social Media Event Marketing Guide Infographic
Having a social media plan for your next event is critical to your success. It shouldn't be an afterthought or something only your attendees use. Here's an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It's taken directly from Marketo's free Definitive Guide to Event Marketing (in case you missed it.) What success have you had using social media for your events? What tips do you have for those implementing social media for their conferences … [Read more...]
Stop Trying To Offer Conference Content To Everyone
As a conference organizer, you want everyone to become a registrant, right? Male, female, young, old and everyone in between. So you try to attract as many people as possible with your programming. And you try to reach as many people as possible with your marketing. You are willing to take money from anyone willing to give it to you. Casting A Wide Net It seems like a logical and wise choice to try to reach everyone. It gives you the widest reach. It’s like fishing with a net. It’s … [Read more...]
Time To Reboot Your Conference And Event Marketing
Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time to reboot your conference and event marketing. Marketing By The Numbers If your marketing materials stress the numerical features of your conference: how long it has been around how many CEUs one … [Read more...]
Creating An Effective Event Website [Infographic]
What are the most important and critical components of an event website? Julius Solaris of the Event Manager Blog highlights the important elements of a modern event website in the following infographic. Full image and description here-> Event Technology Infographic Courtesy of Event Manager Blog … [Read more...]
Engaging Conference Attendees At Hello Results In Big Rewards
Are you looking for ways to improve your conference attendee loyalty? If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Master this and you’ll receive big rewards! First Time Attendee Trend Our industry is experiencing an interesting trend with the increase of first-timers at annual conferences. According to Exhibit Surveys Inc., the all-show average for first-time attendees has … [Read more...]
A Behind The Scenes Look At Small Business Events [Infographic]
Is Your Conference Marketing So Last Year?
Every year you have to figure out how to fill the chairs at your annual event. It's Déjà vu all over again. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. It's a never-ending cycle where you're in constant search of new ways to inspire people to register. Your conference marketing goal remains the same from year to year: get as many paying registrants as possible. But that doesn't mean the marketing … [Read more...]
